America’s 5 Best Startup Employers 2024 from ethos and pathos and logos meaning Watch Video

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✓ Published: 21-Mar-2024

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A growing number of companies have been putting return-to-work mandates into action—often forcing employees who relocated during the pandemic to move back near a company hub or leave their jobs entirely. But Tendo, a healthcare startup founded by two siblings in 2020, has taken a different approach: it’s bringing the office to employees.<br/><br/>Although Tendo remains a remote-first workplace, the tale is illustrative of the founders’ approach to collaboration. “Dan and I have created a culture of openness; we discuss everything with the employees, and tell them almost nothing is off limits,” says Jen. “Everybody owns stock in the company, so everybody is an owner of Tendo.” The Goldsmiths, adds Dan, ascribe to the philosophy that the best and most important things happen because of teams, not because of individuals. (Indeed, every one of the company’s almost 150 employees is listed—and pictured—on the website.) And it’s an ethos that helped Tendo earn the No. 20 spot on our ranking of America’s Best Startup Employers 2024.<br/><br/>To create the list of America’s Best Startup Employers 2024, Forbes partnered with market research firm Statista to identify 3,000 privately-held companies headquartered in the U.S. that employ more than 50 people and were founded between 2014 and 2021. (Each startup must also have been started from scratch, as opposed to being a spinoff of a larger corporation.) Companies were then evaluated on three primary criteria: company reputation, employee satisfaction and growth.<br/><br/>To assess employer reputation, Statista reviewed articles, blogs and social media posts about each employer, searching for such phrases as “corporate culture” and “employee engagement.” Text analysis was used to categorize those phrases as positive, negative or neutral. Statista evaluated employee satisfaction through online reviews, employee retention rates, and company policies relating to topics such as diversity and inclusion, parental leave, and workplace flexibility. Growth was assessed by examining the organizations’ website traffic, job openings, and head counts over a two-year period.<br/><br/>Ultimately, millions of data points were used to determine the company scores, and the 500 startups with the highest scores made our final ranking of America’s Best Startup Employers 2024.<br/><br/>Read the full story on Forbes: https://www.forbes.com/lists/americas-best-startup-employers/?sh=5305958e2ad7<br/><br/>Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1<br/><br/>Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:<br/><br/>https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_s