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David Naman is the result of a tailoring background developed overtime, combined with innovation, research and dynamism.nThe brand communicates sophistication, individuality, elegance and coolness and it is part of menswear fashion system since 1997 with its strong personality and recognizable design.nArt Director & Concept - DanjlonDirector - Antimo CampanilenCinematography - Gianfranco AntacidonEditing - DanjilonMusic //nRoyal - Lorde performed by Danjlo
Live that fantasy - David Naman Xmas Spot
⏲ 1 min 8 sec ✓ 21-Jan-2017
~PROBLEM~nnEmotions, rather than facts, have the greatest influence on a voter's mind. In the 2016 Presidential Election, Donald Trump, a businessman and reality show personality used this to great effect. Hillary Clinton, a challenger from the opposing party, had a storied political career but trouble creating a unique, identifiable brand with strong appeal.nnWhat was Hillary Clinton’s strongest emotional appeal that her campaign could leverage to persuade voters to choose her over Donald Tru
Presidential Election 2016: Imagine A World
⏲ 42 sec ✓ 10-Jun-2016
I. Show us an activity you enjoy doing. Tell us how you think it contributes to your personal and professional developmentnnA couple of years ago, I collaborated with a local swimwear brand as an ambassador for one of their clothing lines. They chose to feature me because of my profile as a travel writer. I was then in the middle of my stint as an online editor for www.wearesolesisters.com, an award-winning platform, blog, and community by women empowering other women to travel. In my brand amba
IE Application: I. Travel Writing - Julienne Raboca (MA Corporate Communication)
⏲ 2 min 87 sec ✓ 26-Apr-2017
At four years old, RedLaser — one of the top deal-browsing apps for iPhone and Android with over 27mm downloads — was beginning to feel crowded by emerging competitors. When RedLaser decided to make big changes and prepare for it's iOS7 debut, the team asked us to invent a brand and visual design system that was compelling, human, and utility-driven.nnRedLaser 5.0 faced a sobering deadline, but of course, we enjoy a good challenge. We crafted a rapid-fire, intuition-led approach that made up
RedLaser 5.0
⏲ 18 sec ✓ 16-Nov-2013
Interaction, innovation, digital craftnnThe most memorable communication actions of recent years are based on innovation. Inventing experiences, creating new devices or applying state-of-the-art algorithms to give a new view of the world are being used to communicate brand values ​​successfully. They firmly believe that new technologies are transforming the world, but they are also transforming the way companies communicate with their customers. They will present how their study is trying to
Esapada y Santa Cruz - conference at KIKK Festival 2017
⏲ 27 min 41 sec ✓ 15-Nov-2017
Zinnia SophiannZinnia is a Content Strategy Director, Speaker, Women’s Leadership Mentor and 6x best-selling author in women’s empowerment based in New York City.nnShe has consulted for top digital agencies like AKQA, Razorfish, Organic, Ogilvy and Sapient in New York, San Francisco and London. Zinnia has created digital marketing campaigns, redesigned products and created enterprise content at scale for IBM, Verizon and Ford.nnWhy content strategy? After designing products and digital exper
Zinnia Sophia - Give my product a personality! How to write for products that anticipate, inform and delight
⏲ 18 min 67 sec ✓ 09-Nov-2023
Two principal advertising veterans and a maverick corporate strategist joined forces to create a new brand that will challenge the traditional approaches of data analytics and research companies, and pioneer a more human-centric approach to marketing research, analysis, and synthesis.nThey engaged Design For Tomorrow to create the corporate identity, articulate the differentiated approach, and craft a resonating brand positioning. DFT was tasked to express the brand's propositions and values acr
The Harvestry Company - Welcome to humane analytics
⏲ 30 sec ✓ 17-Feb-2016
39751nnIn the 21st century, amidst China’s rapid economic development in a new era of digital information; “advertising” should not be a neglected term. In modern society, people suffer from information overload. A lack of advertising thinking often gives rise to key pieces of information being overlooked and designs losing their original meaning and value. Imitations of foreign advertising with a large number of references, celebrity endorsements, copied images and the aesthetic slogan ha
Creative Advertising - Narrative in Marketing Communications
⏲ 4 min 9 sec ✓ 27-Mar-2018
THE CLIENT:nEisenberg International Corporation, which became MiSuits, a men’s clothing retailer. The Company provides wool blend separates, blazers, and wool suits in different colors and patterns such as charcoal stripe, black solid, navy blue, mid grey, and white. Eisenberg International serves customers worldwide.nnTHE CHALLENGE:nTo create a new wedding brand and promotional materials for Eisenberg International’s suit separates line to be sold through bridal and tuxedo shops and targete
Brand Strategy Project - MiSuits
⏲ 1 min 50 sec ✓ 05-Nov-2019
Are you “Rich”? Or Are You “Wealthy”?nnI recently met a gentleman at an event. He first lamented the fact that he is one of the 99% of the working middle class, always juggling the daily chores of raising kids, pleasing bosses, paying bills, and advancing careers while not enjoying their work with any passion. He then said to me: “But I think I am rich, even though I am not wealthy:  I have my family, great friends.  I coached my daughter’s softball team years ago, when she was onl
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⏲ 2 min 29 sec ✓ 06-Feb-2016
Superman or Lex Luthor? Good or evil? Does it matter if your brand exhibits the same personality traits as supervillains? After the success of our first webinar in July, Senior Analyst John Palm will take you through why being perceived the same as a so-called baddie can actually be beneficial in a highly competitive market, by helping you build a strong brand.nnThe webinar is based off research from our ‘Hero or Villain’ whitepaper. In it we take 14 famous superheroes and villains along wit
Nepa | Is your brand a hero or a villain? Fashion Retail Edition
⏲ 26 min 88 sec ✓ 07-Sep-2023
David Naman is the result of a tailoring background developed overtime, combined with innovation, research and dynamism.nnThe brand communicates sophistication, individuality, elegance and coolness and it is part of menswear fashion system since 1997 with its strong personality and recognizable design.nnArt Director & Concept - DanjlonDirector - Antimo CampanilenCinematography - Gianfranco AntacidonEditing - DanjilonMusic //nRoyal - Lordeperformed by Danjlo
Live that fantasy - David Naman Xmas Spot
⏲ 1 min 8 sec ✓ 19-Jan-2017
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