Did you mean?
Search Results - Showing 48 - 60 Of 58
_weathering-the-cold-front-what39s-the-forecast-for-the-next-12-months-in-creator-marketing.webp "Laura Donadio - The Hut GroupnThibault la Droitte - PHD medianFiona Macpherson - WildnThomas Walters - Billion Dollar BoynThe post-pandemic boom is coming to a halt, and all signs are pointing towards an advancing period of austerity, which will inevitably have an effect on consumer behaviour. With TikTok announcing that it will delay the expansion of Live Shopping to the US and Europe, Instagram's move towards a video-first platform, and the way in which we measure influencer marketing campaign")
⏲ 19 min 21 sec ✓ 25-Oct-2022
_advanced-marketing-tips-how-to-make-people-buy-tip-7-influencer-marketing-biggest-myths.webp "One thing I often get asked about is influencers (or ‘creators’). Mostly because I have an affiliation with Cape – an influencer management agency (wearcape.com.au), so I do know something about them, and besides influencer marketing is still growing and I have no doubt it will be the fundamental to marketing campaign strategy in the near future (in fact it already is for many).nnIt’s all about word of mouth, my favourite style of marketing.nnSynopsis: The list of 8 influencer mythsnn1.t")
⏲ 2 min 69 sec ✓ 10-Dec-2019
_advanced-marketing-tips-how-to-make-people-buy-tip-11-maximising-profits-for-product-customization.webp "What we teach you in MBA classes. Short advanced marketing tips that will give you an edge. nnIn today’s episode we’re going to talk about something called ‘Building up vs Pairing Down, which is a method used in ecommerce, but offline also, when offering consumers the option to customise products.nnSo this is something that we’ve tested on a number of different kinds of products, including holidays and computer equipment. But in the interests of simplicity – to keep things simple, lets")
⏲ 1 min 21 sec ✓ 10-Dec-2019
_advanced-marketing-tips-how-to-make-people-buy-tip-9-mixing-emotions-to-drive-content-sharing.webp "What we teach you in MBA classes. Short advanced marketing tips that will give you an edge. nnIn today’s episode we’re going to talk about mixing emotions to drive engagement of video footage.nnA lot of marketers know nowadays that creating an emotional response is key to driving sharing. There has been quite a bit of research in recent years looking at how arousal invokes sharing behaviour online, and promotes word of mouth.nnBut less well known in the mechanism behind it. It’s actually n")
⏲ 1 min 51 sec ✓ 10-Dec-2019
_advanced-marketing-tips-how-to-make-people-buy-tip-18-the-importance-of-brand-recall-in-2020-and-beyond.webp "What we teach you in MBA classes. Short advanced marketing tips that will give you an edge. nnWhat’s ‘Brand Recall” and ‘Brand Recognition’ and why is it so relevant for 2020 and beyond?nnIn this episode I want to talk a bit about the importance of shifting brand strategies to brand recall, and how Voice Search is going to impact brand recognition in the future.nnSynopsis: Voice search is coming – how to preparennSo voice search is when you use verbal commands to search for things on")
⏲ 2 min 2 sec ✓ 18-Dec-2019
_advanced-marketing-tips-how-to-make-people-buy-tip-12-getting-to-yes-the-foot-in-the-door-technique.webp "What we teach you in MBA classes. Short advanced marketing tips that will give you an edge. nnWhat’s the ‘foot in the door’ technique to getting someone to say ‘Yes’? It’s a classic psychological phenomenon whereby if you get someone to agree to a small thing first, they’re more likely to agree to a larger request later on.nnIn this episode I discuss this technique in the context of driving online engagement and conversion.nnThe phenomenon was first documented in an experiment done")
⏲ 1 min 33 sec ✓ 18-Dec-2019
_advanced-marketing-tips-how-to-make-people-buy-tip-15-using-the-scarcity-effect-to-fuel-demand-an-maximise-profits.webp "What we teach you in MBA classes. Short advanced marketing tips that will give you an edge. nnWhat’s the ‘Scarcity Effect’ and how does it drive engagement and sales?nnToday’s lesson is about the scarcity effect, and how you can use it to drive engagement, and get people to act.nnConsumers feel more urgency when something is perceived as popular.nnThere was a study done years ago where they had two groups separated in an experiment, and they gave one group a jar of just a few cookies, an")
⏲ 1 min 21 sec ✓ 18-Dec-2019
_creative-models-of-working-with-talent.webp "Gemma Albin - The LEGO GroupnBenjamin Leslie - Connect ManagementnBeth Oddy - LADbiblenAbbi Liburd - PHDnWhether you’d like to admit it or not, everyone's influencer marketing strategy and approach to working with creators could benefit from a refresh, not just a one-off refresh, but an always-on approach to exploring new creative ways to work with talent. Switching up the way you work with creators attracts new audiences to your brand and optimises the opportunity for you to reach your goals,")
_paula-owen-what-effect-will-covid-19-have-on-climate-change.webp "Karen Potter, director of Sustainability Hub https://sustainability-hub.org and ideaXme sustainability ambassador interviews Paula Owen, Ph.D., Founder and CEO of Green Gumption https://greengumption.co.uk and Director and Chief Fun Officer at Eco Action Games. https://ecoactiongames.org.uk.nnPaula is a climate change scientist. She is a UK based specialist in energy, carbon and climate change with experience in building and delivering advisory and training services to the public and private sec")
_topic-interview-the-neuroscience-of-coaching-executives-in-an-academic-setting-with-dr-glen-earl.webp "Recently, we hosted a podcast with Dr. Glen Earl focusing on the neuroscience of coaching executives in an academic setting at Texas University Arlington. Glen emphasized the importance of strategic planning to achieve leadership goals and excel in one's profession and the role of sub conscious influence. He introduced his P.E.A.K. Leadership program, which involves developing powerful plans, elevating leadership skills, amplifying authority, and becoming a key influencer and leader. With over t")
⏲ 8 min 23 sec ✓ 15-Mar-2024
![[+]](/images/menu.gif){kind=small}