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Description: Our plant-based family at Oatly came to us with the idea of a taste test series with a man-on-the-street vibe, to promote their new dairy-free frozen dessert bars. Oatly being Oatly, they opted for the route of absurdity: “What would you say if I told you that there’s not any tuna fish whatsoever in that frozen dessert bar?”nn--nOatly: nnChief Creative Officer: John SchoolcraftnGlobal Design Director: Lars ElfmannExecutive Creative Director EMEA: Martin RingqvistnExecutive Director, Brand
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