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Description: Advertising Tip 7nYou must connect with your prospects across multiple touch points to build trust. Experiment with the multi-touch attribution (MTA) model you are planning to use. Remember startups have a tendency to be biased towards last touch attribution models. If time and budget allows, use unified measurement which combines the MTA which offers a person-level data with the aggregate data of media mix modelling for a comprehensive view. This will help you measure your TTL, integrated adver
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