_kitkat-chocolatory-so-paulo-x-landor-amp-fitch.jpg "KitKat Chocolatory São Paulo x Landor & Fitch from gen z Video Screenshot Preview")
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⏲ Duration: 63 sec
✓ Published: 10-Dec-2019
✓ Published: 10-Dec-2019
Description:
In just five years, KitKat captured 5% of the chocolate market in Brazil.nnTo align with the brand’s vision of elevating the product, it needed a retail experience that would thrill, delight and capture the local Gen Z market.nnDrawing on the spirit of its famous ‘have a break’ strapline, we re-energised the KitKat Chocolatory in São Paulo.nnIt’s a break from the ordinary; designed around disruption and shareability.
In just five years, KitKat captured 5% of the chocolate market in Brazil.nnTo align with the brand’s vision of elevating the product, it needed a retail experience that would thrill, delight and capture the local Gen Z market.nnDrawing on the spirit of its famous ‘have a break’ strapline, we re-energised the KitKat Chocolatory in São Paulo.nnIt’s a break from the ordinary; designed around disruption and shareability.
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