_digital-first-2020-ogilvy-social-lab-mathieu-de-moor-state-of-affairs-augmented-reality.jpg "Digital First 2020 - Ogilvy Social.Lab - Mathieu De Moor - State of affairs: augmented reality from downloads ar Video Screenshot Preview")
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⏲ Duration: 14 min 54 sec
✓ Published: 27-Nov-2020
✓ Published: 27-Nov-2020
Description:
State of affairs: augmented realitynnApproximately 6 years ago, a Snapchat augmented reality dog lens took the social media world by storm. A few months later, the AR mobile game Pokemon Go became a global cultural phenomenon with more than 500M downloads in a couple of weeks. And since last year, Facebook and Snapchat allow anyone to create their own unique AR experience by using their platforms. While augmented reality was not born with social media, it surely accelerated the penetration of th
State of affairs: augmented realitynnApproximately 6 years ago, a Snapchat augmented reality dog lens took the social media world by storm. A few months later, the AR mobile game Pokemon Go became a global cultural phenomenon with more than 500M downloads in a couple of weeks. And since last year, Facebook and Snapchat allow anyone to create their own unique AR experience by using their platforms. While augmented reality was not born with social media, it surely accelerated the penetration of th
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