Ford | Super Bowl Fan Journey (Case Study) from f150 Watch Video
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Description: Watch the Full Experience:nhttps://vimeo.com/332908382/c4c2efc4a3nnThis is how and why we made this: nhttps://bipolarstudio.la/work/super-bowl-fan-journeynnWe wanted to move from wide shots to close-ups on the Ford Trucks in one shot, all while seamlessly transitioning through multiple environments.nnWe thought of different ways to film the project, but with everything visible in 360°; it all felt like a compromise. We then decided to make everything entirely CG.nnEvery rock in each environment
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