_abp-majha-kmm.jpg "ABP Majha KMM from majha majha Video Screenshot Preview")
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⏲ Duration: 40 sec
✓ Published: 20-Dec-2018
✓ Published: 20-Dec-2018
Description:
Challenge: Election promos across news channels are chaotic and boring. We wanted to do something that arrests viewer attention and gets them to vote. nnSolution: Instead of a typical anchor led promos, we thought of a film that uses the voting ink as a technique to illustrate key political players and the election story. The uniqueness of the message compelled viewers to watch the program.nnMy role: Co-writer, Director
Challenge: Election promos across news channels are chaotic and boring. We wanted to do something that arrests viewer attention and gets them to vote. nnSolution: Instead of a typical anchor led promos, we thought of a film that uses the voting ink as a technique to illustrate key political players and the election story. The uniqueness of the message compelled viewers to watch the program.nnMy role: Co-writer, Director
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