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Description: How many Creatives does it take to make a re-launch happen? nnAces Up Director/Animator duo aces the value-add to Ireland/Davenpor for Altron relaunch. nnA brand re-launch is one of the few opportunities a company or product has to talk about itself in a wholly positive light. But –and just as with any communications efforts – there’s no such thing as a sure thing; the stakes are still never simple… And the cost? Not surviving in the marketplace. nnSo rebranding exercises walk as sharp a
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