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Description: MTV asked us to help them rethinking their visual language on television globally. The overall theme they briefed us with was “Moodswing”. We created animated characters, backgrounds and logos that represent emotions such as love, sadness, trippy, relaxed, happiness, flawless, sexy, cranky, anger, energetic. Those animations can be used in between TV shows and relate to the mood of content that is going on air before and after. What came out is a tool kit that MTV’s regional teams can repu
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