_sandra-fathi-agency-chief-lays-out-rules-of-content-marketing.jpg "Sandra Fathi - Agency Chief Lays Out Rules of Content Marketing from starting dictionary Video Screenshot Preview")
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⏲ Duration: 2 min 11 sec
✓ Published: 21-Mar-2014
✓ Published: 21-Mar-2014
Description:
The dictionary definition of “repurpose” ought to be illustrated with Sandra Fathi’s photograph.nnFounder and president of the New York City PR firm Affect, Fathi makes sure the content her team develops for clients will be both interesting and flexible enough to drive engagement in many formats and channels.nn“At the core of it is having something of value — to your readers, to your prospects, to your clients — and delivering it in a way that they’re going want to consume that inf
The dictionary definition of “repurpose” ought to be illustrated with Sandra Fathi’s photograph.nnFounder and president of the New York City PR firm Affect, Fathi makes sure the content her team develops for clients will be both interesting and flexible enough to drive engagement in many formats and channels.nn“At the core of it is having something of value — to your readers, to your prospects, to your clients — and delivering it in a way that they’re going want to consume that inf
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