Benefit Cosmetics: POREmergency Social and Experiential Campaign from ian tester Watch Video
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Description: Breed alongside social amplification company CreateLondon, recently activated a social and experiential campaign for beauty and cosmetics brand Benefit Cosmetics. Positioning Twitter powered vending machines in two areas around London; near the brand's global flagship boutique on Carnaby Street and in the Malmaison Hotel, London, these vending machines contained the UK's number 1 premium primer *source NPD ‘The POREfessional face primer’ – used to minimise the appearance of pores, and also
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