Play Video: (Note: The default playback of the video is HD VERSION. If your browser is buffering the video slowly, please play the REGULAR MP4 VERSION or Open The Video below for better experience. Thank you!)
Description: Bugle Boy was becoming a brand for little kids. They wanted to make it edgier. So Mark Monteiro, Rick Carpenter and I created this campaign. It was designed only to run on MTV—the only place where we could do a continuous scroll across the bottom of the screen. Everywhere else it was reserved for emergency messages. Finding a director was difficult because we were told over and over again our budget was too small to hire so many gorgeous models. However when we talked to a recent graduate of A
Play Video: (Note: The default playback of the video is HD VERSION. If your browser is buffering the video slowly, please play the REGULAR MP4 VERSION or Open The Video below for better experience. Thank you!)