Anjali Kelkar at IIT Design Research Conference 2010 from kelkar Watch Video
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⏲ Duration: 14 min 86 sec ✓ Published: 07-Jun-2010
Description: Getting The Most Out of Design Research in AsiannHow can the Design Research practice uncover and understand cultural nuances of consumers in new markets better? Also, does this practice the way we conduct it in the West, really work in China and India? Do we need new tools or do we need to approach this practice differently? The talk will address the above questions with case studies from various projects.nnBIOnAnjali Kelkar is based in Hong Kong where she runs her own design consultancy, Studi
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