_sprite-presents-the-first-home-game-full-length.jpg "Sprite® Presents - The First Home Game - Full Length from nba 2014 season Video Screenshot Preview"){kind=icon}
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⏲ Duration: 99 sec
✓ Published: 11-Jan-2015
✓ Published: 11-Jan-2015
Description:
Sprite's “First Home Game” puts Sprite into one of the most talked about moments of the 2014/2015 basketball season – the return of NBA All-Star LeBron James to his hometown of Akron, Ohio, and the Cleveland Cavaliers, his hometown team.nnTeaming up with street artist and Sprite collaborator, Futura, we put a new face on one of Akron's aged basketball courts. To bring the community into it more we hosted a series of pick-up games and basketball clinics for local youth with a slight twist.
Sprite's “First Home Game” puts Sprite into one of the most talked about moments of the 2014/2015 basketball season – the return of NBA All-Star LeBron James to his hometown of Akron, Ohio, and the Cleveland Cavaliers, his hometown team.nnTeaming up with street artist and Sprite collaborator, Futura, we put a new face on one of Akron's aged basketball courts. To bring the community into it more we hosted a series of pick-up games and basketball clinics for local youth with a slight twist.
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