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Description: Pepsi wants to be for Ramadan what Coke is for Christmas in the west.nAs part of this strategy, Pepsi and Impact BBDO have booked entire commercial blocks to show this 3 minute film over the Ramadan month. In the film old iconic Ramadan TV personalities are brought back to remind people that Ramadan is for spending time with the family.nnIt stars Fouad el-Mohandes (with the lamp) who died in 2006and Nelly (lady on the moon), who is now in her 60's and while still in very good shape, needed to
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