INGD_OwnOnline_Video_FINAL.mp4 from benefits of online banking Watch Video
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Description: I was briefed from client direct to create an internal video that promotes and explains the formation of a new internal team “Digital nnI split out the core messaging of explaining the technology and promoting benefits.nnI separated the video into sections accordingly so that it told the linear story of what online banking is, its benefits of it, and how ING can help/is developing.nnWrote scriptnStoryboarded based on ideal visuals to demonstrate messagingnIncluded key brand cues such as orange
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