_wk-decides-to-be-gooder.jpg "W+K decides to be good(er) from talking ben cool Video Screenshot Preview")
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⏲ Duration: 59 sec
✓ Published: 19-Apr-2023
✓ Published: 19-Apr-2023
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Wieden+Kennedy decides to be good(er) by becoming the first global network* to get B-Corp certified, a designation that measures a company’s entire social and environmental impact, putting the agency alongside the likes of Patagonia and Ben and Jerry’s. Getting certified requires a company to meet a specific set of standards set up with the goal of transforming the global economy to benefit all people, communities, and the planet.nnnIt all started when we asked ourselves, “what would Wiede
Wieden+Kennedy decides to be good(er) by becoming the first global network* to get B-Corp certified, a designation that measures a company’s entire social and environmental impact, putting the agency alongside the likes of Patagonia and Ben and Jerry’s. Getting certified requires a company to meet a specific set of standards set up with the goal of transforming the global economy to benefit all people, communities, and the planet.nnnIt all started when we asked ourselves, “what would Wiede
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