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Brand Master Academy
Brand Master Academy
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_sber-motion-research-for-a-brand-mascot.webp "Inventing the personality of a voice assistant for a large bank turned IT company.nnnIn 2019, Sber, a large bank that is rapidly transforming into a technological company, asked us to conduct design research for the visualization of their voice assistant. Our task was to formulate the assistant's motion principles for different applications: in 2D and 3D environments, software and hardware platforms.nnUsing the brand's colors, we developed a set of static and animated visualizations, finding the")
_the-5-dimensions-of-brand-personality.webp "B2Bwhiteboard")
_level-up-your-brand-strategy-research.webp "Kayla")
_tropicana-zipper.webp "For more information or if you would like to discuss a script or treatment, please email Dan, Phin, Jen or Saša at locomotion.co.uk or call us on +44 20 7304 4403 or visit our website http://www.locomotion.co.uk.nnLoco was delighted to pitch for and win the production of the new US TV commercial campaign for PepsiCo drinks brand Tropicana. Working closely with DDB Chicago and DDB London, we created two HD Commercials incorporating animated oranges and packaging interacting in a lush, natural se")
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_the-brand-personality-framework.webp "Carolyn Sacco")
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