Knab bank - launch commercial - Making of from klein roy film Watch Video
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Description: Knab - bank spelled backwards - is a revolutionary new online bank in the Netherlands that takes banking to the next level. TAXI Amsterdam created an integrated campaign based on a simple question: Why? In this TV commercial the question was answered with a visually striking simplicity: the Christening of a bottle of champagne with a boat, illustrating the radical paradigm shift that Knab wants to instill into the financial world by putting the client and not the product at the focal point of al
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