_snow-peak-the-world-of-mountaineering-re-imagined.jpg "Snow Peak: The World of Mountaineering Re-imagined from yamai Video Screenshot Preview")
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⏲ Duration: 37 sec
✓ Published: 16-Jun-2020
✓ Published: 16-Jun-2020
Description:
A family run business since inception in 1958, each generation has brought new innovation to the brand.n nBorn from founder Yukio Yamai’s discontent for what was available in the climbing gear market, Yukio’s granddaughter, Lisa Yamai, continued in his legacy and launched Snow Peak Apparel in 2014 with a line of considered, technical outdoor clothing made from innovative Japanese fabrics.n nThe world of mountaineering re-imagined.nnFind out more here: https://stjameslondon.co.uk/news/fashion
A family run business since inception in 1958, each generation has brought new innovation to the brand.n nBorn from founder Yukio Yamai’s discontent for what was available in the climbing gear market, Yukio’s granddaughter, Lisa Yamai, continued in his legacy and launched Snow Peak Apparel in 2014 with a line of considered, technical outdoor clothing made from innovative Japanese fabrics.n nThe world of mountaineering re-imagined.nnFind out more here: https://stjameslondon.co.uk/news/fashion
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