_ship-my-pants.jpg "Ship My Pants from kmart sales Video Screenshot Preview")
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⏲ Duration: 37 sec
✓ Published: 19-Mar-2014
✓ Published: 19-Mar-2014
Description:
Kmart’s reputation had taken a hit over the years and out-of-stocks was one of the issues. A complete logistics overhaul wasn’t possible, so our challenge was to find a marketing solution to an inventory problem. The answer was to introduce a service that essentially made Kmart’s vast online inventory available to in-store shoppers. If you couldn’t find what you were looking for in-store, Kmart would order it for you online and ship it to your home for free. How do you drive in-store sal
Kmart’s reputation had taken a hit over the years and out-of-stocks was one of the issues. A complete logistics overhaul wasn’t possible, so our challenge was to find a marketing solution to an inventory problem. The answer was to introduce a service that essentially made Kmart’s vast online inventory available to in-store shoppers. If you couldn’t find what you were looking for in-store, Kmart would order it for you online and ship it to your home for free. How do you drive in-store sal
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