_general-mills-creep-to-a-new-beat-ar-promotion.jpg "General Mills Creep to a New Beat AR Promotion from mash ar com Video Screenshot Preview")
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⏲ Duration: 47 sec
✓ Published: 17-Oct-2023
✓ Published: 17-Oct-2023
Description:
Great Adweek article highlighting the work that Groove Jones did with General Mills and their marketing agency VMLY&R Commerce. https://www.groovejones.com/general-mills-lets-shoppers-creep-new-beat-ar-cereal-game/ To celebrate Halloween, General Mills launched an augmented reality game featuring Carmella Creeper, the newest character in General Mills’ Monster Cereal lineup.nnFor the past 35 years, the General Mills monster group has consisted of three characters: Count Chocula, Franken Be
Great Adweek article highlighting the work that Groove Jones did with General Mills and their marketing agency VMLY&R Commerce. https://www.groovejones.com/general-mills-lets-shoppers-creep-new-beat-ar-cereal-game/ To celebrate Halloween, General Mills launched an augmented reality game featuring Carmella Creeper, the newest character in General Mills’ Monster Cereal lineup.nnFor the past 35 years, the General Mills monster group has consisted of three characters: Count Chocula, Franken Be
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