_polydor-records-cheryl-cole.jpg "Polydor Records, Cheryl Cole from cheryl cole dance Video Screenshot Preview")
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⏲ Duration: 35 sec
✓ Published: 17-Sep-2012
✓ Published: 17-Sep-2012
Description:
Polydor Records promoted Cheryl Cole's new album, ‘A Million Lights,’ with a media first campaign at Meadowhall Shopping Centre. The campaign allowed visitors to replicate the moves of Cheryl, in a unique new movement-based dance game delivered through Clear Channel interactive digital 6 Sheets. The campaign was devised and co-ordinated by TED@MediaCom – the entertainment division of the UK’s leading media agency, working in partnership with Clear Channel UK and Screen Reach, creators of
Polydor Records promoted Cheryl Cole's new album, ‘A Million Lights,’ with a media first campaign at Meadowhall Shopping Centre. The campaign allowed visitors to replicate the moves of Cheryl, in a unique new movement-based dance game delivered through Clear Channel interactive digital 6 Sheets. The campaign was devised and co-ordinated by TED@MediaCom – the entertainment division of the UK’s leading media agency, working in partnership with Clear Channel UK and Screen Reach, creators of
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