_race-across-the-world-series-2-360-campaign.jpg "Race Across the World Series 2 - 360 Campaign from new series 2020 bbc Video Screenshot Preview")
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⏲ Duration: 65 sec
✓ Published: 23-Apr-2020
✓ Published: 23-Apr-2020
Description:
TX - Feb 2020nnBrief - Create a 360 campaign for the new series of Race Across the World with the aim of tripling viewing figures from series 1. Budget and reach was increased (with out of home opportunities) following the success of my 2019 TV and organic social campaign.nnDelivery - Launching with this TV trailer (which was also posted on social), this campaign - created with BBC Creative's Hannah White, focused on the idea that Race Across the World was not your typical holiday, but an adve
TX - Feb 2020nnBrief - Create a 360 campaign for the new series of Race Across the World with the aim of tripling viewing figures from series 1. Budget and reach was increased (with out of home opportunities) following the success of my 2019 TV and organic social campaign.nnDelivery - Launching with this TV trailer (which was also posted on social), this campaign - created with BBC Creative's Hannah White, focused on the idea that Race Across the World was not your typical holiday, but an adve
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