_how-two-designers-built-a-celebrity-favorite-fashion-brand-with-zero-capital-raised.jpg "How Two Designers Built A Celebrity-Favorite Fashion Brand With Zero Capital Raised from lec 2020 fixtures Video Screenshot Preview")
GalleryPlay Video:
(Note: The default playback of the video is HD VERSION. If your browser is buffering the video slowly, please play the REGULAR MP4 VERSION or Open The Video below for better experience. Thank you!)
⏲ Duration: 18:55
👁 View: 11.9M times
✓ Published: 21-Apr-2024
👁 View: 11.9M times
✓ Published: 21-Apr-2024
Description:
An LVMH Prize 2023 finalist, Paolina Russo is a London-based fashion brand founded by Paolina Russo and Lucile Guilmard. The knitwear brand is influenced by Russo's suburban upbringing in Canada, and Guilmard's French folklore references. In 2020, Russo struck a deal to sell her thesis collection of knitwear at the Montreal-based luxury retailer Ssense and inked a deal with Adidas to design a collection for Adidas Originals, as well as Olympic-themed pieces timed to the Tokyo Games. In November 2023, Russo partnered with digital fashion platform Sknups to translate three key looks of its fall 2023 collection for Roblox. This year, the pair landed a deal with Nordstrom, which will stock the brand's pieces as of this month. Celebrities like Rihanna, Kim Kardashian, Caroline Polachek, FKA Twigs, Kylie Jenner and Phoebe Bridgers have been spotted wearing their designs.<br/><br/>Read the full story on Forbes: https://www.forbes.com/30-under-30/2024/europe/art-culture<br/><br/>Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1<br/><br/>Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:<br/><br/>https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript<br/><br/>Stay Connected<br/>Forbes newsletters: https://newsletters.editorial.forbes.com<br/>Forbes on Facebook: http://fb.com/forbes<br/>Forbes Video on Twitter: http://www.twitter.com/forbes<br/>Forbes Video on Instagram: http://instagram.com/forbes<br/>More From Forbes:http://forbes.com<br/><br/>Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
An LVMH Prize 2023 finalist, Paolina Russo is a London-based fashion brand founded by Paolina Russo and Lucile Guilmard. The knitwear brand is influenced by Russo's suburban upbringing in Canada, and Guilmard's French folklore references. In 2020, Russo struck a deal to sell her thesis collection of knitwear at the Montreal-based luxury retailer Ssense and inked a deal with Adidas to design a collection for Adidas Originals, as well as Olympic-themed pieces timed to the Tokyo Games. In November 2023, Russo partnered with digital fashion platform Sknups to translate three key looks of its fall 2023 collection for Roblox. This year, the pair landed a deal with Nordstrom, which will stock the brand's pieces as of this month. Celebrities like Rihanna, Kim Kardashian, Caroline Polachek, FKA Twigs, Kylie Jenner and Phoebe Bridgers have been spotted wearing their designs.<br/><br/>Read the full story on Forbes: https://www.forbes.com/30-under-30/2024/europe/art-culture<br/><br/>Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1<br/><br/>Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:<br/><br/>https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript<br/><br/>Stay Connected<br/>Forbes newsletters: https://newsletters.editorial.forbes.com<br/>Forbes on Facebook: http://fb.com/forbes<br/>Forbes Video on Twitter: http://www.twitter.com/forbes<br/>Forbes Video on Instagram: http://instagram.com/forbes<br/>More From Forbes:http://forbes.com<br/><br/>Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
Share with your friends:
Whatsapp | Viber | Telegram | Line | SMS
Email | Twitter | Reddit | Tumblr | Pinterest
Related Videos
_after-we-collided-2020.webp "After We Collided is a 2020 American romantic drama film directed by Roger Kumble from a screenplay by Anna Todd and Mario Celaya, based on the 2014 novel of the same name by Todd. It is the sequel to After (2019) and the second installment in the After film series. The film stars Josephine Langford and Hero Fiennes Tiffin reprising their roles as Tessa Young and Hardin Scott, respectively, with Dylan Sprouse, Shane Paul McGhie, Candice King, Khadijha Red Thunder, Inanna Sarkis, Samuel Larsen, and Selma Blair in supporting roles.")
_kim-kardashian-amp-kamala-harris-inside-white-house-roundtable-on-criminal-justice-reform-124-oneindia.webp "Go behind closed doors as Kim Kardashian joins Vice President Kamala Harris at the White House for a crucial roundtable discussion on criminal justice reform. Witness their collaborative efforts and passionate advocacy for second chances and meaningful change. <br/> <br/>#KimKardashian #KamalaHarris #WhiteHouse #WhiteHouseRoundTable #JoeBiden #TheKardashians #VPKamalaHarris #Oneindia<br/>~PR.274~HT.101~HT.98~GR.122~")
⏲ 2:1 👁 445K
_reading-terror-attack-deaths-were-39likely-avoidable39.webp "The deaths of the Reading terror attack victims were \")
_arizona-grand-jury-indicts-18-individuals-involved-in-submitting-fake-elector-documents.webp "An Arizona grand jury indicted 18 people involved in submitting fake elector documents claiming Trump won the state in 2020. This is the fourth state to bring charges related to submitting fake electoral slates. The charges aim to deter similar attempts to overturn election results in 2024. Eighteen people, including former chief of staff Mark Meadows, former New York Mayor Rudolph Giuliani, and lawyer Christina Bobb, were indicted in Arizona. Former President Donald Trump was named as an unindicted co-conspirator.")
⏲ 0:27 👁 400K
_how-time100-gala-attendees-reacted-to-harvey-weinsteins-overturned-rape-conviction.webp "The world’s most influential leaders gathered to toast the annual TIME100 list in New York City on Thursday. While the night was a celebration, the day was also a sobering moment of reflection for many in the wake of the announcement that same morning that disgraced film producer Harvey Weinstein’s 2020 New York rape conviction was overturned; Weinstein’s case was a landmark lawsuit that helped to accelerate the #MeToo movement.")
_deland-mccullough-on-clyde-edwards-helaire-and-darwin-thompson.webp "Kansas City Chiefs running backs coach Deland McCullough talks about rookie Clyde Edwards-Helaire and second-year back Darwin Thompson and what they can do in 2020.")
_woman-pays-off-her-3680k-student-loan-with-depop-and-ebay.webp "Credit: SWNS / Kelsey Mikula<br/><br/>A woman paid off her $80k student loan in THREE YEARS by buying and reselling clothes on eBay and Depop.<br/><br/>Kelsey Mikula, 26, started buying and reselling clothes in 2020 when she struggled to find a job coming out of university.<br/><br/>During this time, Kelsey would do shifts as a unit secretary in a hospital and sell clothes as a side hustle.<br/><br/>Kelsey buys clothes from charity shops like Salvation Army, Goodwill and local thrift stores, then sells them on sites like eBay and Depop.<br/><br/>After graduating, Kelsey started paying off her $80k student loan debt in April 2020 which she successfully paid off by March 2023.")
_disabled-student-takes-first-steps-in-10-years-on-stage-at-her-graduation.webp "A chronically ill student took her first steps in 10 years - to accept her awards for excellence at graduation. <br/><br/>Melika Ghanaati, now 19, hasn't been able to walk unaided since 2013 due to four debilitating medical conditions. <br/><br/>She was born with a severe form of scoliosis - a curved spine - as well as congenital myopathy, a disorder which has caused weakness in her muscles. <br/><br/>Growing up, she either used a walker or a wheelchair - and has needed various surgeries to correct her curved spine. <br/><br/>But after a year of intensive physiotherapy, Melika was able to walk up to her teacher unaided and receive her high school diploma, as well as two awards for excellence. <br/><br/>Melika, who is now a student at York University, Canada, said: “This was such a special moment for me - my teachers and closest friends were worried about me, but I proved everyone wrong. <br/><br/>“I wanted to surprise everyone with the walk, but most importantly, I believed I owed it to myself.”<br/><br/>Melika was born with a number of conditions - including scoliosis, severe club feet, congenital myopathy and recurring kidney stones. <br/><br/>But her scoliosis and club feet were the biggest hurdles preventing her from being able to walk. <br/><br/>Up until the age of 13, Melika had a number of surgeries in an attempt to get the curve and club feet corrected. <br/><br/>She even briefly died in ICU after surgery at the age of 12. <br/><br/>She said: “Between the ages of 10 to 13 I had three spinal surgeries.<br/><br/>“I even had a code blue - I died for a few seconds. <br/><br/>“I lost a lot of blood flow and needed to have a blood transfusion.\")
_after-we-collided-2020.jpg)
_kim-kardashian-amp-kamala-harris-inside-white-house-roundtable-on-criminal-justice-reform-124-oneindia.jpg)
_reading-terror-attack-deaths-were-39likely-avoidable39.jpg)
_arizona-grand-jury-indicts-18-individuals-involved-in-submitting-fake-elector-documents.jpg)
_how-time100-gala-attendees-reacted-to-harvey-weinsteins-overturned-rape-conviction.jpg)
_deland-mccullough-on-clyde-edwards-helaire-and-darwin-thompson.jpg)
_woman-pays-off-her-3680k-student-loan-with-depop-and-ebay.jpg)
_disabled-student-takes-first-steps-in-10-years-on-stage-at-her-graduation.jpg)
![[+]](/images/menu.gif){kind=small}