Almay #SimplyAmerican Beauty Bus Tour Sizzle Reel from اماني العز جديد Watch Video
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Description: Almay wanted to celebrate the true spirit of American beauty, while partnering with the U.S.O. to honor women of the U.S. military and their loved ones. In addition to Almay’s base donation of $250,000, the tour raised nearly $10,000 for the U.S.O., based on social media shares alone. Almay engaged their target audience by providing over 1,600 makeovers and handing out $47,000 in makeup and giveaways.
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