_webinar-real-time-bidding-with-erlang-an-aol-success-story.jpg "Webinar: Real Time Bidding with Erlang - An AOL success story from real 2013 java Video Screenshot Preview")
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⏲ Duration: 36 min 11 sec
✓ Published: 07-May-2015
✓ Published: 07-May-2015
Description:
Real Time Bidding (RTB) revolutionised online advertising by offering unparalleled targeting and cost efficiency to buyers and helping web site publishers maximise revenue.nnIn 2013 AOL launched Marketplace by Adtech, a new RTB system that serves billions of online advertisements every day. The team at ADTECH / AOL have traditionally been using C++ for the adservering infrastructure, however the introduction of RTB brought along its own unique challenges where a highly concurrent and fault toler
Real Time Bidding (RTB) revolutionised online advertising by offering unparalleled targeting and cost efficiency to buyers and helping web site publishers maximise revenue.nnIn 2013 AOL launched Marketplace by Adtech, a new RTB system that serves billions of online advertisements every day. The team at ADTECH / AOL have traditionally been using C++ for the adservering infrastructure, however the introduction of RTB brought along its own unique challenges where a highly concurrent and fault toler
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