_toyota-86-made-to-thrill-campaign-case-study.jpg "Toyota 86 - Made To Thrill (Campaign Case Study) from downloads ar Video Screenshot Preview")
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⏲ Duration: 1 min 97 sec
✓ Published: 25-Sep-2014
✓ Published: 25-Sep-2014
Description:
Made To Thrill was a major Middle Eastern advertising campaign used to launch the all new Toyota 86. The campaign encompassed press, poster, real world, Facebook and mobile app activations to help drive awareness of the car across Dubai, Saudi Arabia and other major Middle Eastern markets.nnCampaign elements:nn1. Toyota 86 AR - Augmented reality driving game on iOS and Android devicesnnTo date (1 year after release as of 20/06/2013) the app has over 600,000 combined global downloads and continue
Made To Thrill was a major Middle Eastern advertising campaign used to launch the all new Toyota 86. The campaign encompassed press, poster, real world, Facebook and mobile app activations to help drive awareness of the car across Dubai, Saudi Arabia and other major Middle Eastern markets.nnCampaign elements:nn1. Toyota 86 AR - Augmented reality driving game on iOS and Android devicesnnTo date (1 year after release as of 20/06/2013) the app has over 600,000 combined global downloads and continue
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