Genesis Magma & Neolun Concept Cars Reveal The Future Of Luxury Vehicles| Forbes from heat story video Watch Video

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✓ Published: 11-Apr-2024

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Genesis has been turning up the heat on BMW and Mercedes for nearly a decade, and now Hyundai’s luxury brand is showing off a crop of futuristic concept cars at the 2024 New York International Auto Show. Forbes Contributor Scotty Reiss (A Girls Guide to Cars) shows off the X Gran Berlinetta and Neolun, and explains the real reason concept cars are so important for brands.<br/><br/>The Genesis X Berlinetta concept is a piping hot orange colored Korean supercar. Created by Genesis for the Vision Gran Turismo series, this sleek coupe is powered by a hybrid V6 powertrain pumping out a total of 1071 hp and 986 lb-ft of torque. For anyone wanting to drive the X Berlinetta (virtually of course), just access Gran Turismo 7, as the car was added to the game in January.<br/><br/>The fully-electric Neolun (meaning “new moon”) is a big, hyper-luxurious SUV concept with a lavish two-row interior with front seats that swivel backward, but it could easily be a three-row machine if it reaches production.<br/><br/>Inside, the Neolun is full of ambitious features, only some of which would make it to a real-world model. Rotating seats and coach doors have been done before on other vehicles, but the radiant heating in the floor and the complete lack of a B-pillar are ambitious indeed. The lights, which are totally flush with the body panels, seem more likely to make production.<br/><br/>Read more on Forbes:<br/>https://www.forbes.com/sites/alexkwanten/2024/03/28/the-10-coolest-cars-from-the-2024-new-york-auto-show/<br/><br/>For more from Scotty Reiss:<br/>https://agirlsguidetocars.com/<br/><br/>Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1<br/><br/>Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:<br/><br/>https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript<br/><br/>Stay Connected<br/>Forbes newsletters: https://newsletters.editorial.forbes.com<br/>Forbes on Facebook: http://fb.com/forbes<br/>Forbes Video on Twitter: http://www.twitter.com/forbes<br/>Forbes Video on Instagram: http://instagram.com/forbes<br/>More From Forbes:http://forbes.com<br/><br/>Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.