_cctv-92.jpg "CCTV \ from gala gala meaning Video Screenshot Preview")
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⏲ Duration: 1 min 20 sec
✓ Published: 29-Apr-2020
✓ Published: 29-Apr-2020
Description:
At the stroke of Chinese New Year, we aired a film inviting people to reflect upon the meaning of their name. Because unlike others, every Chinese name has a literal and symbolic meaning. We created a massive online map where people could pin their name and its meaning to their hometown. This drove an even more massive discussion on social. People passionately shared, from big name celebrities to, more importantly, every day Chinese from every tier city.nnFirstly, we aired a film and invited pe
At the stroke of Chinese New Year, we aired a film inviting people to reflect upon the meaning of their name. Because unlike others, every Chinese name has a literal and symbolic meaning. We created a massive online map where people could pin their name and its meaning to their hometown. This drove an even more massive discussion on social. People passionately shared, from big name celebrities to, more importantly, every day Chinese from every tier city.nnFirstly, we aired a film and invited pe
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