Chemistry Cultura’s Lauren Cortiñas On What It Takes to Authentically Engage the Latino Market from 10 of ad Watch Video

⏲ Duration: 16:26
👁 View: 205K times
✓ Published: 02-Apr-2024

Description:
Lauren Cortiñas talks with Ali Jackson-Jolley about what brands and politicians often get wrong about engaging the economically powerful Latino population.<br/><br/>0:00 Introduction<br/>0:34 Lauren Explains Her Role With Culture West<br/>2:06 Lauren Speaks To The Strength Of Her Community<br/>5:14 Consumer Trends From A Marketing Expert <br/>8:21 What Is Mainstream Media Getting Wrong About The Latino/Latina Community?<br/>12:05 The NFL And Its Marketing Strategy<br/><br/>Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1<br/><br/>Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:<br/><br/>https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript<br/><br/>Stay Connected<br/>Forbes newsletters: https://newsletters.editorial.forbes.com<br/>Forbes on Facebook: http://fb.com/forbes<br/>Forbes Video on Twitter: http://www.twitter.com/forbes<br/>Forbes Video on Instagram: http://instagram.com/forbes<br/>More From Forbes:http://forbes.com<br/><br/>Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.