How to Integrate Online and Offline: The Arhaus Story from what is mail merge in database Watch Video
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Description: Knowing that shoppers abandon websites more frequently than they buy, furnishings company Arhaus needed to connect with shoppers to drive sales and growth of its 12 month file. By implementing a digital identity solution, Arhaus was able to recognize the products that were being viewed or carted, create an audience with mailing addresses, and then mail a physical catalog to them. The results speak for themselves: Arhaus was able to build new target lists, which performed 46% better in responses
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