_amazon-kindle-92.jpg "Amazon Kindle \ from original kindle fire Video Screenshot Preview")
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⏲ Duration: 2 min 4 sec
✓ Published: 13-Oct-2012
✓ Published: 13-Oct-2012
Description:
Since the debut of Kindle Fire, we have supported Amazon on the launch of every new Kindle product at all stages, from online to print to primetime TV ads.nnThe launch of Kindle Fire required a starkly different message from its competition. While similar devices were focusing largely on features, usability and heralding the arrival of a new era,we borrowed a strategy from the original Kindle: there's nothing new about storytelling. Kindle Fire naturally became a story container, filled not on
Since the debut of Kindle Fire, we have supported Amazon on the launch of every new Kindle product at all stages, from online to print to primetime TV ads.nnThe launch of Kindle Fire required a starkly different message from its competition. While similar devices were focusing largely on features, usability and heralding the arrival of a new era,we borrowed a strategy from the original Kindle: there's nothing new about storytelling. Kindle Fire naturally became a story container, filled not on
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