Courting and Cross-selling: The Secrets of Low-churn SaaS Firms from gainsight ceo Watch Video
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⏲ Duration: 24 min 58 sec ✓ Published: 13-Aug-2014
Description: McKinsey & Company’s research into SaaS companies serving large and mid-enterprise customers shows that companies with annual churn rates of 20% or more see slower growth in annual recurring revenue than others that manage to hold onto their customers. nnShawn Lankton and Brian Stafford from McKinsey & Company joined Gainsight CEO Nick Mehta as they double clicked into the findings of their latest SaaSRadar research. nnHow a great product experience can drive customer stickiness. nWhy
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