_beyond-traditional-amp-yahoo-takeover-internet-week-2011.jpg "Beyond Traditional & Yahoo! Takeover Internet Week 2011 from food fun impressions Video Screenshot Preview")
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⏲ Duration: 1 min 44 sec
✓ Published: 22-Jul-2011
✓ Published: 22-Jul-2011
Description:
FOR FULL CASE STUDY, CLICK HERE: http://goo.gl/TjBAfnnJust weeks before their targeted launch date, Yahoo! approached the nimble team at Beyond Traditional with a puzzling question: how do you launch a brand that millions interact with daily but has little-to-no brand recognition? Furthermore, how do you leverage a presenting sponsorship at Internet Week in New York City to impress the most web-savvy consumers in an extremely competitive environment? This was the challenge behind the launch of Y
FOR FULL CASE STUDY, CLICK HERE: http://goo.gl/TjBAfnnJust weeks before their targeted launch date, Yahoo! approached the nimble team at Beyond Traditional with a puzzling question: how do you launch a brand that millions interact with daily but has little-to-no brand recognition? Furthermore, how do you leverage a presenting sponsorship at Internet Week in New York City to impress the most web-savvy consumers in an extremely competitive environment? This was the challenge behind the launch of Y
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