One in five women believe investing is for men, research reveals from xero accounting software Watch Video

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✓ Published: 15-Apr-2024

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One in five women believe investing is only for men, research has revealed. <br/><br/>A poll, of 2,000 adults, found 74 per cent of females are more inclined to save their money, than attempt an investment (12 per cent). <br/><br/>Whereas only 63 per cent of men would put spare money into a savings account - with 21 per cent putting it in the stock market instead. <br/><br/>The gender pay gap (27 per cent) and access to financial education (15 per cent) were among reasons it's seen as a preserve for men. <br/><br/>However, 77 per cent of women would be interested in learning more about how to get started in investing.<br/><br/>And 47 per cent of men and women polled admitted they have no idea exactly how much money is in their pension pot. <br/><br/>The research comes as Bake Off star Candice Brown revealed her tops tips to make her money go further, including extreme meal prepping and bulk buying key items.<br/><br/>Other advice included evaluating when you last used your subscription platforms, religiously using cashback sites and freezing leftovers. <br/><br/>Candice Brown, who is working with pension provider Nest, which commissioned the research, said: “So many people don’t seem to know where their money goes. <br/><br/>“It took me a long time to really get to grips with what I was doing with my money, I didn’t think it would be easy to invest. <br/><br/>“It’s something I wish I’d done much sooner, before Bake Off changed my life. <br/><br/>“My employees all have Nest pensions so it was great to teach more members that they are actually investors themselves.” <br/><br/>The study found women are slightly more afraid of losing money in a bad investment than men (57 per cent vs 45 per cent). <br/><br/>But 35 per cent of females think improved financial education in schools would help boost the nation’s knowledge. <br/><br/>While 23 per cent would like to see a government initiative brought in to help people learn more about the process. <br/><br/>In terms of the ethics of investing, men and women are equal in considering it very important their investments are made in a positive way for the world (19 per cent). <br/><br/>Across all adults, only 12 per cent would describe themselves as very confident in starting to invest in something new to them. <br/><br/>Elizabeth Fernando, of Nest, which invests member’s monthly contributions into everyday brands, said: “Investing is for everyone. <br/><br/>“The cliché of the 1980s City broker in a pin stripe suit and red braces is almost always a male figure - but that stereotype is old and changing all the time. <br/><br/>“A pension can be an efficient way to save and invest money for the long term. If you have a pension, you’re already an investor. <br/><br/>“Investing knows no gender - it's about making informed choices and decisions to reach your financial goals. <br/><br/>“By breaking down stereotypes and promoting financial literacy, we can ensure that everyone has the chance to benefit from the opportunities that investing offers.\