_bk-burgher-kingh-or-burjer-kinj.jpg "BKBurgher Kingh or Burjer Kinj? from king gold logo Video Screenshot Preview")
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⏲ Duration: 1 min 31 sec
✓ Published: 21-Sep-2022
✓ Published: 21-Sep-2022
Description:
With local brands capturing Saudi hearts, Burger King was losing ground. So, we utilized a linguistic imperfection to find our local voice: the “G” in Burger King doesn’t exist in Arabic, leading to mispronunciations. We released a classic ad with a mispronounced “G”, sparking arguments over the pronunciation and nationwide debates on modernizing the alphabet. And by adding a dot to the Arabic logo so it sounds like “guh”, a new logo was introduced to the nation. Saudis fell in lov
With local brands capturing Saudi hearts, Burger King was losing ground. So, we utilized a linguistic imperfection to find our local voice: the “G” in Burger King doesn’t exist in Arabic, leading to mispronunciations. We released a classic ad with a mispronounced “G”, sparking arguments over the pronunciation and nationwide debates on modernizing the alphabet. And by adding a dot to the Arabic logo so it sounds like “guh”, a new logo was introduced to the nation. Saudis fell in lov
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