_careem-agmad-captains-fel-sa7el-promo.jpg "Careem - Agmad Captains fel Sa7el - Promo from hasem Video Screenshot Preview")
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⏲ Duration: 50 sec
✓ Published: 18-Jan-2017
✓ Published: 18-Jan-2017
Description:
Summer of 2016 Careem with Kijami wanted to do an activation that changes the perception of who the Careem Captains are, to make people realize that anyone can be a Careem Captain.nnThey got 3 Influencers:nTamer Hasem - Cairokee's DrummernZap Tharwat - The Rapper/WriternMarwan Younis - Comedian/Content Creatornnand had them be the captains for a day while we filmed the people's reactions to that.nnPeace Cake handled the Production and Post of the Campaign
Summer of 2016 Careem with Kijami wanted to do an activation that changes the perception of who the Careem Captains are, to make people realize that anyone can be a Careem Captain.nnThey got 3 Influencers:nTamer Hasem - Cairokee's DrummernZap Tharwat - The Rapper/WriternMarwan Younis - Comedian/Content Creatornnand had them be the captains for a day while we filmed the people's reactions to that.nnPeace Cake handled the Production and Post of the Campaign
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