_compositing-and-retouching-project-nike-sports-authority.jpg "Compositing and retouching project: Nike Sports Authority from res group limited Video Screenshot Preview")
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⏲ Duration: 1 min 74 sec
✓ Published: 13-Feb-2018
✓ Published: 13-Feb-2018
Description:
Objective: Use sports photography to tell a written story on the human body for use in magazine ads, billboards, merchandising displays, and on the web. Process/Solution: This job was a collaboration with photographer Charles “Stretch” Ledford. We were originally going to have the stories physically written on the skin but this approach did not leave any room for copy changes and would lock us into a specific angle of view and scale, which limited options drastically. We needed flexibility,
Objective: Use sports photography to tell a written story on the human body for use in magazine ads, billboards, merchandising displays, and on the web. Process/Solution: This job was a collaboration with photographer Charles “Stretch” Ledford. We were originally going to have the stories physically written on the skin but this approach did not leave any room for copy changes and would lock us into a specific angle of view and scale, which limited options drastically. We needed flexibility,
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