_volkswagen-big-red-car-pr-case-study.jpg "Volkswagen Big Red Car - PR Case Study from the wiggles red big car Video Screenshot Preview")
GalleryPlay Video:
(Note: The default playback of the video is HD VERSION. If your browser is buffering the video slowly, please play the REGULAR MP4 VERSION or Open The Video below for better experience. Thank you!)
⏲ Duration: 47 sec
✓ Published: 05-Jun-2013
✓ Published: 05-Jun-2013
Description:
We sold The Wiggles Big Red Car for over 10x it's value, and this is the video that proves it. The Wiggles are huge. So when they announced their break up – this would leave Volkswagen’s sponsorship in the dust. So we changed the conversation from a split into a sale. We sold The Big Red Car (which just so happens to be a Volkswagen Beetle) and donated the money to charity. The car sold for ten times its worth – and Volkswagen got hundreds of millions impressions. Impressive.
We sold The Wiggles Big Red Car for over 10x it's value, and this is the video that proves it. The Wiggles are huge. So when they announced their break up – this would leave Volkswagen’s sponsorship in the dust. So we changed the conversation from a split into a sale. We sold The Big Red Car (which just so happens to be a Volkswagen Beetle) and donated the money to charity. The car sold for ten times its worth – and Volkswagen got hundreds of millions impressions. Impressive.
Share with your friends:
Whatsapp | Viber | Telegram | Line | SMS
Email | Twitter | Reddit | Tumblr | Pinterest
Related Videos
_true-north.webp "Directed/Filmed/Edited by:Mark ValinonProduced by:Giles MonettennMUSIC CREDITS:nMiles Davis - Concierto De Aranjuez (Adagio)nVern Blair Debate - Ooh Ah EenMathematik - Step LightlynTimes Neue Roman - Hands no HandsnEoin McManus AHA South PIntro (Tre Leji)nn On April 1st 2011, a unique and unprecedented situation took place within the headquarters of the CBC in Toronto. The Hip Hop summit managed its curious infiltration due in large part to the prowess of the grassroots organization known")
_toot-toot-chugga-chugga-big-red-car-the-wiggles-kids-songs-amp-nursery-rhymes-ogwiggles.webp "The Wiggles - Kids Songs and Nursery Rhymes")
⏲ 2 minutes 45 seconds 👁 4.8M
_the-wiggles-big-red-car-wheels-on-the-bus-nursery-rhymes-for-preschool.webp "The Wiggles - Kids Songs and Nursery Rhymes")
⏲ 43 minutes 10 seconds 👁 7.9M
_toot-toot-chugga-chugga-big-red-car-the-wiggles-39ready-steady-wiggle39-season-5-kids-tv.webp "The Wiggles - Kids Songs and Nursery Rhymes")
⏲ 2 minutes 34 seconds 👁 1.1M
_toot-toot-chugga-chugga-big-red-car-live-in-concert-the-wiggles.webp "The Wiggles - Kids Songs and Nursery Rhymes")
_the-wiggles-in-the-big-red-car-we-like-to-ride.webp "The Wiggles - In The Big Red Car We Like To Ride from the wiggles red big car")
_the-wiggles-big-red-car-1995-original-wiggles-full-episode-childhood-nostalgia-ogwiggles.webp "The Wiggles - Kids Songs and Nursery Rhymes")
⏲ 33 minutes 19 seconds 👁 185.3K
_true-north.jpg)
_toot-toot-chugga-chugga-big-red-car-the-wiggles-kids-songs-amp-nursery-rhymes-ogwiggles.jpg)
_the-wiggles-big-red-car-wheels-on-the-bus-nursery-rhymes-for-preschool.jpg)
_toot-toot-chugga-chugga-big-red-car-the-wiggles-39ready-steady-wiggle39-season-5-kids-tv.jpg)
_toot-toot-chugga-chugga-big-red-car-live-in-concert-the-wiggles.jpg)
_the-wiggles-in-the-big-red-car-we-like-to-ride.jpg)
_the-wiggles-big-red-car-1995-original-wiggles-full-episode-childhood-nostalgia-ogwiggles.jpg)
![[+]](/images/menu.gif){kind=small}