_tmall-e-magine-the-future.jpg "Tmall E-magine the Future from taobao shop Video Screenshot Preview")
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⏲ Duration: 1 min 51 sec
✓ Published: 27-Jun-2012
✓ Published: 27-Jun-2012
Description:
TMall.com is the most successful B2C e-commerce Company in China; with its sister company Taobao.com it shares half a billion membership worldwide. Even after aggressive marketing, including a big bang online event in 2011, its target customer group failed to differentiate it from its sister company: Taobao.com (C2C) and itsbiggest competitor: 360buy.com as a legitimate B2C market place for authentic products.nnClearly the challenge was to demonstrate - point of difference. We were tasked with
TMall.com is the most successful B2C e-commerce Company in China; with its sister company Taobao.com it shares half a billion membership worldwide. Even after aggressive marketing, including a big bang online event in 2011, its target customer group failed to differentiate it from its sister company: Taobao.com (C2C) and itsbiggest competitor: 360buy.com as a legitimate B2C market place for authentic products.nnClearly the challenge was to demonstrate - point of difference. We were tasked with
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