_hayley-hughes-mike-abbink-amp-petri-heiskanen-evolving-the-design-language-at-big-blue.jpg "Hayley Hughes, Mike Abbink & Petri Heiskanen – Evolving the Design Language at Big Blue from ibm company logo Video Screenshot Preview")
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⏲ Duration: 36 min 79 sec
✓ Published: 03-Apr-2018
✓ Published: 03-Apr-2018
Description:
In 2012, IBM, the 105-year old information technology company, set out a bold vision: To flood its ranks with hundreds of designers and train its entire workforce—some 377,000 employees worldwide—to think, work, feel like designers. In this keynote – Hayley, Mike and Petri will share their insider views on the IBM design transformation, organizational obstacles, and the evolving philosophy of their design language system.nnHayley is a Design Lead for IBM’s Design Language. Based in Austi
In 2012, IBM, the 105-year old information technology company, set out a bold vision: To flood its ranks with hundreds of designers and train its entire workforce—some 377,000 employees worldwide—to think, work, feel like designers. In this keynote – Hayley, Mike and Petri will share their insider views on the IBM design transformation, organizational obstacles, and the evolving philosophy of their design language system.nnHayley is a Design Lead for IBM’s Design Language. Based in Austi
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