_alienware-area-52-case-study.jpg "Alienware - Area 52 - Case Study from gaming websites for pc Video Screenshot Preview")
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⏲ Duration: 1 min 80 sec
✓ Published: 17-Aug-2014
✓ Published: 17-Aug-2014
Description:
Young gamers dismissed Alienware as being ‘too expensive.’ We had to change the audience to casual gamers with a higher disposable income and show them what hardcore gamers already knew, that Alienware PC’s are the pinnacle of gaming.nnThe strategic platform “Let Alienware Transport You” spawned the event Area 52. We used actors, special effects, pyrotechnics and a theatrical storyline to demonstrate Alienware’s ability to transport you. We invited gamers, gaming journalists and gami
Young gamers dismissed Alienware as being ‘too expensive.’ We had to change the audience to casual gamers with a higher disposable income and show them what hardcore gamers already knew, that Alienware PC’s are the pinnacle of gaming.nnThe strategic platform “Let Alienware Transport You” spawned the event Area 52. We used actors, special effects, pyrotechnics and a theatrical storyline to demonstrate Alienware’s ability to transport you. We invited gamers, gaming journalists and gami
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