_super-bowl-li-behind-the-scenes.jpg "Super Bowl LI Behind-The-Scenes from 3d fun race game Video Screenshot Preview")
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⏲ Duration: 60 sec
✓ Published: 23-May-2018
✓ Published: 23-May-2018
Description:
For the 51st Super Bowl The Famous Group created an exciting package that honored the host city of Houston as well as built off of the organic & fun graphic style guide established by the NFL. Our ideations went in many directions but we ultimately pushed forward with a theme that played up the relationship of Houston with the NASA space program, and then tying that theme back to the NFL and football. Once this direction was agreed upon, our creative truly lifted off!nnWith the goal in mind
For the 51st Super Bowl The Famous Group created an exciting package that honored the host city of Houston as well as built off of the organic & fun graphic style guide established by the NFL. Our ideations went in many directions but we ultimately pushed forward with a theme that played up the relationship of Houston with the NASA space program, and then tying that theme back to the NFL and football. Once this direction was agreed upon, our creative truly lifted off!nnWith the goal in mind
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