_client-video-mattel-barbie-girls.jpg "Client Video: Mattel Barbie Girls™ from on online games for girls Video Screenshot Preview")
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⏲ Duration: 47 sec
✓ Published: 27-Aug-2010
✓ Published: 27-Aug-2010
Description:
Research in early 2009 showed that 6-to-11-year-old Americans were increasing time and attention online. To keep current Barbie® fans engaged while bringing new girls to the brand it was essential to extend the brand experience into a safe online environment that blended their love of music, fashion and social connection.nnStudiocom created the first global online community designed exclusively for girls where they can choose from trillions of features and accessories to customize their own vir
Research in early 2009 showed that 6-to-11-year-old Americans were increasing time and attention online. To keep current Barbie® fans engaged while bringing new girls to the brand it was essential to extend the brand experience into a safe online environment that blended their love of music, fashion and social connection.nnStudiocom created the first global online community designed exclusively for girls where they can choose from trillions of features and accessories to customize their own vir
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