_boston-pizza-mybp-2015-crm-amp-loyalty.jpg "Boston Pizza - MyBP - 2015 - CRM & Loyalty from new email account without mobile number Video Screenshot Preview")
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⏲ Duration: 1 min 12 sec
✓ Published: 04-Aug-2015
✓ Published: 04-Aug-2015
Description:
Boston Pizza had a big goal. They wanted to make their guests more loyal to their brand. They also wanted to acquire new guests and fans. Though their target demographic is skewed towards males between the ages of 18-35 (“dads and dudes”), they were also looking to target female “head of households” – encouraging them to consider Boston Pizza as a dining option for their families.nnTo do this, they needed to come up with a way to engage these people in a relevant way, better understand
Boston Pizza had a big goal. They wanted to make their guests more loyal to their brand. They also wanted to acquire new guests and fans. Though their target demographic is skewed towards males between the ages of 18-35 (“dads and dudes”), they were also looking to target female “head of households” – encouraging them to consider Boston Pizza as a dining option for their families.nnTo do this, they needed to come up with a way to engage these people in a relevant way, better understand
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