_chipotles-ceo-says-customers-didnt-know-what-barbacoa-is.jpg "Chipotle’s CEO Says Customers Didn’t Know What Barbacoa Is from amazon customer care email Video Screenshot Preview")
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✓ Published: 25-Apr-2024
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✓ Published: 25-Apr-2024
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Business Insider reports that Chipotle CEO Brian Niccol said in an earnings call that the company had to change the name of its barbacoa because customers weren’t familiar with the term. Veuer’s Matt Hoffman has the story.
Business Insider reports that Chipotle CEO Brian Niccol said in an earnings call that the company had to change the name of its barbacoa because customers weren’t familiar with the term. Veuer’s Matt Hoffman has the story.
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