ITV2 ~ Randomised Ident ~ 20sec from tv2 Watch Video

⏲ Duration: 20 sec
✓ Published: 12-Aug-2015

Description:
TV. And Then Some.nnTV2 is the naughty sibling of the ITV family, so we created a badly behaved channel brand system that disregards the norms of scheduling. Rather than delivering a pre-packaged set of idents, we worked with ITV Creative to develop an automated modular play-out system that assembles idents on the fly. Like a digital tombola, the system randomly sequences snippets from our bespoke ITV2 'twosomes’. This results in over 300,000 ident iterations, or to put it another way, you wou